Balance is Key-follow us on http://brandmanagement.ae

Digital marketing has opened a plethora of options for brand advertising. Channels such as emails, SMSes, social media, display adverting as well as animated explainer videos are used for branding products and services. But on the flipside, it is needless to say that clutter in the branding market has grown exponentially. Consumers are being bombarded with all sizes and shapes of content through the social media platforms. But such aggressive branding campaigns have yielded relatively poor results. Consumers are sick and tired of force-fed branding. So what’s the fix? For one, advertisers need to strike a balance with their campaign strategies. By the way, Writers.ae offers the best services and advice in digital marketing in Dubai and UAE region.

 A survey conducted in February 8, 2016 showed the following activities with the greatest commercial impact: Content marketing at 22%, marketing automation at 13% and mobile marketing at 12% and social media marketing at 8%.

According to eMarketer, advertisers will invest $100bn on mobile adverts for smartphones and tablets worldwide.

A well-balanced and finely tuned campaign strategies will go a long way.

Tags: Digital Marketing, digital marketing in UAE, writers.ae services, web analytics,

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