Collecting data with the
help of Interview is commonly practised entity by the researcher. The following
are the advantages of collecting data using interview method.
1. Interview
method helps the researcher to do precise screening. If we are using this
method for data collection, it makes it impossible for the interviewer to provide
false information.
2. Interview
method of data collection helps to collect information which has been
communicated by interviewee verbally and non-verbally.
3. The
interview method of data collection also helps to keep the interviewee focused
and helps the researcher to track the questions are answered properly.
4. Face to face
interviews helps the researcher to identify and capture interviewee’s emotions
and behaviours.
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