Qualitative vs. Quantitative Research Design, follow us at http://dissertation.ae

Qualitative and quantitative research design are both different in nature. The researcher needs to choose a design or method that is in line with his research question. He needs to make a decision that is well-thought-of rather than choosing a design that he is more acquainted or comfortable with. To illustrate the difference between qualitative and quantitative research method, we have presented a table below which will help the researcher choose the most suitable design based on the type of information needed and analytical capability.

Quantitative	Qualitative
Deductive Approach	Inductive Approach
Studies are well-known	Studies are little-known
Testing of hypothesis and theories	Development of hypothesis and theories
Conducted in a controlled environment	Conducted in a natural setting
Large number of subjects	Smaller number of participants
Standardized data collection format	Textual, audio, visual format for data collection
Statistical analysis	Content analysis
Exploration of outcomes related to treatments, manipulations and formulas	Exploration of outcomes related to complex issues, human interactions and processes
Numerical Manner	Descriptive Manner

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