A questionnaire is created for the purpose of a survey or
statistical study. It is a set of printed or written questions with specific
number of choices. A questionnaire that garners a low response rate is very
disappointing for the researcher or student for this affects the validity of
their study. A well-constructed questionnaire minimizes the non-response rate
and increases the credibility of your research. In order for the student to
have plausible and reliable study, we have created certain guidelines which
will help you develop your questionnaire.
· Keep your language simple
Write your questions in simple and unambiguous manner which can
be understood by the readers. Avoid using jargon or abbreviations which may be
beyond the comprehension of the target audience. Try your level best to not
make any mistakes in your questionnaire as it will be distributed to a number
of individuals. Asses your grammar and spelling to ensure that the language is
appropriate. Ask someone to proofread your document to ensure that is logical
and fathomable.
· Keep it neutral
Don’t make the language too formal and informal. It is not a
standard, legal or official document nor is it casual or colloquial text. Keep
your language neutral. Make sure that your vocabulary, or grammar is at par
with the language used in the study.
· Write stimulation questions
Grab the attention of the reader by creating interesting and
relevant questions that will involve the respondent from start to finish. The
complicated questions can be written below the stimulating ones. To begin your
questionnaire, you could write one or two non-specialized questions that
discusses in a third person format rather than the first.
· Don’t assume
Assumptions create misleading questions which make the reader
lose interest in answering the questionnaire. If the question is asking about a
particular preference then it is better to give specific choices which will
make the respondent feel comfortable.
· Limit open-ended questions
Open-ended questions require personal response. They more
difficult to analyze and categorize. Answering personal or open-ended questions
take more time than yes and no format or rating scales. It is better not to
start with questions like these so the reader won’t find the questionnaire too
tedious or time consuming. If it is required by the study then you may use it
and include it in the end but it is better to limit it in number. For the
answer to such questions, it will be appropriate not to leave too much space
for the answer. If the respondents see that too much space is left (ex: half a
page) then they may feel that they have to fill it and will be discouraged from
answering the remaining questions.
· Utilize simple rating scales and list of
choices
Try to make your questionnaire as simple as possible. In order
to get the right answer, try using not only simplistic language but also rating
scales. If the respondent is faced with a long list of scales or choices, then
they may feel disheartened to answer. The researcher may consider five as the
maximum number.
· Place your questions in consistent manner
The flow of questions should be logical and consistent. It
should make sense and flow from the previous one. You can start with two
general questions and the rest you can make it more specific. This will create
a logical flow and make your questionnaire more relatable to the audience.
Creating a questionnaire needs thorough research. The writer
needs to know the target audience and topic of the study. Our professional
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