Survey Method and its Advantages, follow us at http://dissertation.ae

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Survey method is considered as the method of collecting data by asking questions to different persons who can help in collecting the information pertaining to the same. A questionnaire is prepared with the help of non-disguised approach. The following are the advantages of having a survey method.

1. Unlike compared to other methods like direct observation, experimentation survey provides a wide range of information. Surveys helps to accumulate information/ideas on socio-economic characteristics, attitudes, opinions, motives etc. along with gathering information/ideas for preparing product features, advertising, sales advancement, channels of distribution and other marketing variables.
2. With the help of survey method, Questioning is much faster and cheaper compared to Observation.
3. Questions/Questionnaires are considered as simple and easy to administer.
4. Data acquired during survey method with the help of questionnaire  is reliable
5. The variability of results are reduced.
6. Survey method is considered much more  simple and easy to analyse, quote and interrelate the data 

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